Whatever your company specializes in, we believe catalog printing is a vital tactic to promote your business. Many large enterprises update their catalogs every year. Have you ever used up your brains to design and print a distinctive catalog?
More catalog printing introduction
There are many options to distinguish your catalog from the sea of all kinds of catalogs. You can do much better than print a plain catalog with mere pictures and descriptions of your products. Check out what alternatives you have.
You can design your catalog to be a portrait or landscape. The latter is less common and may stand out of the ordinary.
You may find that most catalogs are paperback. There are also hardcover catalogs. Rare things are always more attractive. It would absolutely amaze your customers if you send them a luxurious case-bound catalog.
Various back processes
Your catalog can be more than just printed on paper. A diversity of back processes can be done to add to the charm of your catalog.
1, Lamination or varnishing
Lamination and varnishing prevent the cover of your catalog from being easily torn or smudged. Gloss lamination and varnishing also help to make your catalog look shiny. We’d always recommend lamination on the outside of your catalog, which is more environmentally friendly than varnishing. If you insist upon no lamination, you should at least allow the cover to be varnished to get a good-looking catalog.
2, Spot UV
Spot UV is often used to emphasize certain parts for it makes them look shiny. When you want to highlight something, you would obscure other things around it. Just think how the spotlight works. Thus spot UV goes hand in hand with matte lamination.
3, Foil stamping
In addition to regular four color printing, you can choose to do foil stamping. Many clients would choose to do gold or foil stamping on some important parts, their logo for instance. You can choose foil of other colors. Catalogs with foil stamping look and feel different and thus stand out easily.
4, Embossing or debossing
Embossing or debossing is another alternative to magnify the parts which you’d like to draw more attention from the readers by raising or sinking them. It would not be too hard to understand that both embossing and debossing are applicable for thick paper only.
Now you know you have so many choices to make your catalog extraordinary. Why not try them for your next catalog printing project?