Are you a business or individual with a message, wondering how best to reach your audience? Have you considered printing a business booklet?
Physical booklets are hard to ignore and so are effective at capturing and maintaining attention. Your competitors understand the benefits of projecting their message through a booklet, but do you?
We’re going to give you some business booklet tips, so you can wow your audience. We’ll help you decide your specifications, create the content, design the layout, and test a mock-up. Read on!
Before you get stuck into the booklet pages, your first consideration should be on the big picture. What type of booklet do you want to produce?
Is this going to be a company booklet, like an annual report, a catalog, or a magazine, for example? This primary decision is likely to have a large bearing on the result, so it helps to be clear about the objective upfront. Doing so will also help avoid ambiguity when the booklet is in the hands of your readers.
Once you know what kind of booklet you are producing, you can do a little research and see what competitors are putting out. Aim to meet and exceed the quality of your final printed product, whether that be by choosing better card stock for the cover, or opting for a more fancy form of booklet binding.
After you have narrowed down these choices, you might be presented with some size limitations that make sense within your budget or production run. This may, in turn, inform you of a sensible page number total.
Next, we are going to show you how to further refine the goal of your booklet.
Now you understand the framework that you’re working within, you are free to start writing the copy. To know what the overall goal or outcome of the booklet should be, think about your target audience.
If you’ve done market research before, rely on this, but if not, you could ask your audience. Try and see things from their perspective, so you can appreciate what type of content would be valuable and attractive in their eyes.
Always keep the idea that attention spans are limited front-and-center. The cover should be a major focus since if you fail to captivate from the beginning, readers won’t open the booklet and keep going.
The title and description on the cover of your booklet will need to be carefully crafted to sell the contents. Ideally, after reading this, your audience will be left wanting more, so don’t try to give away everything on the cover. Instead, sketch an enticing outline on the front of your booklet, that will be fleshed out colorfully on the inside pages.
AIDA is a marketing principle that can guide the structure of both your cover and the booklet as a whole. AIDA suggests capturing attention, sparking interest, inspiring desire, and prompting action.
Your call-to-action needs to be clear, and in many cases, you might be steering readers to a product or service. Contact details will need to be accessibly located, with an irresistible offer that motivates action.
Once all your copy is ready, it’s time to think about visual aspects and formatting. Even if you plan to use an in-house designer or creative agency, you should still plan to have full involvement in all visual considerations.
On a practical level, successful booklet printing has easy-to-read text.
To do this, break up text with logical headings and subheadings. Don’t have intimidating blocks of text that cause visual fatigue. Short paragraphs with just a few sentences are better, separated by a decent-sized line-break.
Explore visual themes on a mood board so you can keep these inspirations nearby. If you are an established company with a logo and brand guidelines in place, these will inform many aspects of the appearance of your booklet. A new business should take this opportunity to develop consistent colors and motifs that will establish a strong identity.
When you design a booklet, images can greatly enhance the power of your communication. If you can’t afford to pay for photographs from a professional stock image library, there are free alternatives available. Just make sure you read the terms and conditions carefully, to ensure that the image can be used for a commercial project.
Only select high-quality shots that are available at 300dpi minimum.
Readability is crucial when selecting fonts, so don’t stray too far from the simple and classic standards. Your cover headline can sometimes be the exception, but be careful to set the right tone.
Using a big type size that is cramped together won’t work because there is no room for the text to breathe. On the other end of the spectrum, tiny fonts that have large gaps between paragraphs will also prove hard-to-read. Aim to strike the perfect balance, which might involve printing out dummy copy blocks to test various text formatting attributes.
Once you feel like you’re done with the booklet design tools, you might want to test out the effectiveness of your design elements and make some changes.
If you can’t afford a designer and are limited to using booklet templates, this is an especially important stage for refining your ideas. A dummy mock-up of your booklet doesn’t have to look exactly like the final product, but you’ll still want to print to scale and print in color.
Get feedback from a sample of your audience, and make any improvements that you can. Eliminate any visual distractions that are inconsistent with your brand messaging.
We’ve shown that a physical business booklet can grab and engage a reader time and again. Don’t make all your promo materials available online only, and make it easy for your audience to ignore them.
Whether you are a company or an individual, if you need booklets printed, we can help. We are a custom printing service, and we prioritize customer care and professional-quality.
Contact us today to request a printing quote.