People often ask me two questions:
“Why did you start QinPrinting?”
And, “Why is your slogan ‘Passion in Every Page’?”
From the outside, it may sound like marketing. For me, it comes from more than 35 years in printing—years of watching beautiful projects come off the press, but also seeing how easily trust can be broken when things go wrong.
This is the short version of that story.
From factory manager to founder
Before I founded QinPrinting, I worked my way through almost every role in a traditional printing factory: typesetter, production manager, salesperson, and eventually general manager. I know what it feels like to stand beside a running press, to solve binding problems at midnight, and to explain delays to clients.
In those years I saw two things clearly.
First, Chinese production teams can achieve excellent quality under real pressure. Second, communication with overseas clients was often weak. Jobs were printed “to spec”, but the result still didn’t match what the client imagined—because nobody had explained the technical limits of paper, color, or binding in simple, honest language.
I began to feel that there was space for a different kind of company: technically strong, but also patient, transparent, and genuinely on the client’s side. That idea became QinPrinting.
Communication: more than "no problem"
Many clients who came to us had similar stories: long email delays, vague replies, and “no problem” answers that later turned into big problems.
One children’s book from my earlier career stays in my mind. The design used a very dark background on uncoated paper. Technically, everything was correct. But nobody clearly explained how that color would really look. When the books arrived, the client felt the pages were dull compared to their design. The factory felt the job was acceptable; the client felt disappointed. Trust suffered.
At QinPrinting, I wanted to change this. For us, good communication means:
- Answering quickly
- Explaining limitations before printing
- Showing samples or short videos when a visual explanation is helpful
- Being honest if something is risky or not recommended
Sometimes it takes one extra email. Sometimes it means saying “we don’t suggest this” even if it makes the quote slightly higher. But it saves relationships in the long run.
Cost, quality, and the courage to advise
Because we are based in China, people expect competitive prices. I understand that. But from the beginning, I knew I did not want QinPrinting to be “cheap and careless”.
Once, a client asked us to print a very large art book on slightly lighter paper to reduce costs. We could have followed the request exactly, but we knew the pages wouldn’t hold up well after binding and the artist’s work would suffer.
Instead, we explained the risks and suggested a slightly heavier paper and a more efficient trim size. The unit price changed a little, but the book felt solid and looked beautiful. Later the client thanked us for advising them instead of staying silent.
For me, balancing cost and quality means we try hard to protect the client’s budget—but we also protect their project from decisions they might later regret.
Seeing the whole journey, not just the press
Printing is only part of the story. For overseas clients, shipping and timing matter just as much as color and binding.
Early in QinPrinting, we handled a project that had to ship to several countries for one global launch date. It required sea freight, air freight, pallets, and strict warehouse receiving windows. If we had treated it as “just another print job”, the launch could have failed.
Instead, we built a detailed schedule, double-checked every route, and kept the client updated. When everything arrived on time, they told us, “You were not only our printer—you were our logistics partner.” That sentence stays with me until today.
What "Passion in Every Page" really means
Inside our company, passion is not loud or dramatic. It is quiet and practical.
It looks like a pre-press operator staying a bit longer to adjust a difficult image. It looks like a production staff member carefully checking files instead of ignoring small doubts. It looks like our QC team stopping the line because they see a minor issue before it becomes a big one.
Most readers will never notice these details, but we do. We also see the people behind every project: the author, designer, publisher, brand owner, or creator who has poured their time and money into this work.
When I walk through the workshop, I don’t just see piles of products. I see children’s books that will be read at bedtime, card decks funded by backers, art books that represent a career. That is why “passion” still feels like the right word.
Why I still love this work
We live in a digital world, but I don’t believe print is disappearing. A book can be held, gifted, signed, and kept. A well-made box or card deck creates an experience a screen cannot replace. For many clients, the moment they open the first carton and smell the ink is when their project finally feels real.
After more than 35 years in printing, I am still not tired. I still feel a quiet joy every time a client writes, “It turned out even better than I expected.”
That is why I started QinPrinting.
That is why our slogan is “Passion in Every Page.”
And that is why, even today, I still love this work.
If you decide to work with us, I hope you don’t just see a printing company name on an invoice. I hope you feel there is a real team behind QinPrinting—people who still believe that printed projects deserve care, attention, and a little bit of passion in every page.
