6 Eye-Opening Tips on Choosing the Right Paper Quality for Your Next Printing Project

Is your next big project ready to go to print?

The process of creating a children’s book, cookbook, pamphlet, magazine, poster, or catalog is a long one. When you finally get it ready for printing, you want to make sure that you’re choosing the right paper quality so that it really shines.

If you’re unfamiliar with the various types of high-quality printing paper, then it’s going to be a much more difficult decision to make. Fortunately for you, at Qin Printing, we’ve got 25 years of paper and printing expertise under our belt. So today, we’re going to give you some tips on how to make this important decision.

It all comes down to the details of your project. When it comes to paper, one size doesn’t fit all and if you choose wrong, it could compromise the way your book looks and feels. The paper needs to be perfect.

High Quality Printing Paper

1. Consider Your Project

The first and most important thing that will motivate your decision on paper is what exactly you’re having printed. You can’t choose your paper without first thinking about what the contents of your project are and how it’s all going to come together.

If you’re writing a cookbook, for example, you need the paper to feel sturdy and showcase high-resolution images of meals and ingredients. You may also need it to be waterproof, in the likely event that something will eventually be spilled on the book.

But, it’s important to note that the waterproof paper and printing costs are more expensive. For that reason, the most common cookbook paper is a regular glossy art paper or matte art paper.

If you’re printing a thank you card, you may want to have the paper be thick enough and have texture, so the special paper is a good choice. There are hundreds of special paper choices. Just tell us the paper specifications and we will choose for you. We can support almost all special papers to print. 

2. Coating or No Coating?

When you’re looking at the different types of paper, you’ll notice that there’s a big decision that you need to make before anything else. We’re talking about coated paper versus uncoated paper. 

Again, you’ll need to look at your specific project in order to make this decision. Coated paper is important when you need to give your project clarity, as with cookbooks, children’s book, posters, and magazines. From there, you can choose between glossy or matte coating:

  • Glossy coated paper has a reflective surface, so it appears shiny and rich.
  • On the contrary, matte coated paper absorbs light, so that your printing is easy to read.

The uncoated paper gives your printing a more natural look, it’s rougher, and it absorbs more ink. It’s better to use uncoated paper for things like stationery, newspapers, and books with lots of text, ie. novel. You can also write on uncoated paper. For coloring book, the interior paper also should be uncoated paper. 

At QINPrinting, we offer “coated one side” paper for specialty items like book covers that are printed on one side and packaging boxes.

3. Paper Weight

The weight of your paper tells you its thickness, which is measured in grams per square meter. A larger weight means a thicker paper, so you’ll want to think about how you want your book, pamphlet, or calendar to feel before making this decision.

Our coated and uncoated paper options come in a range of weights, depending on which style you’re choosing:

  • Glossy coated paper comes in 80gsm, 105 gsm, 128 gsm, 157 gsm, 200 gsm, 250 gsm, 300 gsm, and 350 gsm.
  • Matte coated paper comes in all of the same weights, except for 350 gsm.
  • Uncoated paper comes in 70 gsm, 80 gsm, 100 gsm, 120 gsm, 140 gsm, 190 gsm, and 250 gsm.

If you’re printing a children’s book, for example, you may want a heavier, thick gloss paper or matte paper for the cover and a middle-weight matte coated or uncoated paper for the contents of the book. For a catalog or magazine, you could go with a mid-range weight for the cover and lighter weight for the rest. If the book cover is one side printing, coated one side paper is a good choice. 

When you print a book that’s more than 400 pages, the thinner interior paper would be better. If your book is fewer pages, the thicker interior paper is good. Meanwhile, please remember to check your job’s artwork. If it has rich ink, thicker paper is better. 

4. Opacity

Now that you understand the types of paper and the weight, you can turn your attention to how brightness and shade interact with the paper. Specifically, you’ll want to  consider “opacity” , which is the amount of light that is transmitted through the paper.

If you have low opacity, you’ll be able to see the contents of the reverse side of the page when you’re looking at it. High opacity is basically impossible to see through. A paper’s opacity is dependant on the coating on the paper and its weight in relation to how much printing ink has been done. 

5. Durability & Feeling

Another thing to consider is how durable you need your project to be over time. In the case of a book, you’ll need it to last for as long as possible. For a pamphlet or brochure, you may distribute them for a one-time promotion, so you only need them to last a few weeks.

The feeling that you want your printing project to convey is important as well. Do you want it to look fancy or cheap? If you want your printing to command respect, then you need to use high-quality paper.


6. Consult Your Printer

The best tip we can offer you when you’re choosing your paper is that you should consult with your printer before making any big decisions. No one will better understand which type of paper is best for your project better than the people that deal with the paper and presses every day.

At  QINPrinting , as soon as we get a printing request, we work alongside our clients to help them choose the best paper for their project. Most of our first-time clients require assistance throughout the printing process, so you can always feel comfortable coming to us for information on everything from paper quality to page count.

Choose High-Quality Printing Paper for Your High-Quality Printing

Make your next printing project a success with high-quality printing paper and even higher quality printing. QINPrinting gives you affordable quality and fast service on books, catalogs, brochures, calendars, magazines, and any other printing need you might have. If you want it done right and with the best materials, go with QINPrinting.

If you found this post helpful, come back and visit our blog again for more on all things printing.

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