The short answer is yes! Coffee table books are among the bestselling in the world. Based on almost 30 years of success printing them for mainstream publishers and independent creatives alike, we share our insights into what makes a great coffee table book that will sell.
Coffee table books have long been a staple aspect of style and decoration in homes, adding a touch of elegance and sophistication to any living room. These books are not only decorative but also serve as a source of entertainment and inspiration for guests to break the ice at gatherings and inspire conversations. But with the rise of digital media and e-books, many people wonder if coffee table books are still in vogue. In this post, we will explore the current market trends and the enduring appeal of coffee table books. This information isn’t only of general interest but should help you plan and design a coffee table book to print and sell if you’re a self-publisher, artist, photographer, or mainstream publishing house editor.
The purpose and popularity of coffee table books
So, what’s the big deal with coffee table books? Coffee table books are unique in that they are primarily intended for display on coffee tables or other prominent surfaces in the living room and other interior spaces. They are often large format, hardcover books filled with stunning photography and artwork and beautifully styled content. These books serve as conversation starters, intriguing guests with their beauty and providing a glimpse into the homeowner’s interests and style. While coffee table books are definitely statement items, they are also meant to be browsed, read, and enjoyed for their content as much as their appearance.
While coffee table books can cover a wide range of topics, they are typically focused on art, culture, fashion, travel, and other visually appealing subjects which can communicate powerfully through imagery and text. They offer a feast for the eyes, showcasing beautiful photography, intricate illustrations, and insightful narratives. The tactile experience of flipping through the pages and admiring the pictures is something that digital media cannot replicate. That’s also why you need an experienced offset lithography printer like QinPrinting to produce your coffee table book. No digital printer can handle the large format, hardcovers, faithful color artwork reproduction, extras and special finishes needed to make a truly beautiful coffee table book
The enduring appeal of coffee table books
Coffee table books continue to be popular and hold a special place in people’s homes. They’re expensive luxury items and usually produced in limited editions which only adds to their perceived value. Here are a few reasons they have stood the test of time:
• Aesthetic appeal
Coffee table books are often chosen for their aesthetic appeal and coherence with an overall interior design concept. They add a touch of style and sophistication to any space, enhancing the overall atmosphere and message of the room. Whether it’s a book on art, fashion, or travel, the carefully curated pictures can elevate the ambiance and create a focal point in the space.
• Personal expression
Coffee table books provide an opportunity for homeowners to express their personality, interests, and tastes. By selecting books that resonate with their passions, hobbies, education, and values, individuals can showcase their unique tastes and spark conversations with guests. It’s a way to share a piece of oneself through curated literature and art. Because they are also relatively expensive items, coffee table books often communicate a powerful message about the wealth and status of the owner.
• Entertainment and inspiration
Coffee table books offer a delightful escape from the day-to-day world. They provide a tangible and immersive browsing experience, allowing readers to indulge aspirational fantasies and mental escapes—whether that’s traveling to exotic faraway locations, appreciating fine works of art, or indulging in the latest fashions. Whether it’s flipping through a book on exotic travel destinations or exploring the works of renowned artists, coffee table books offer entertainment and inspiration in a physical form.
• Conversation starters
One of the distinct advantages of coffee table books is their ability to spark conversations. Guests are naturally drawn to these visually enticing books and often feel compelled to pick them up and explore their contents. This can lead to engaging discussions about shared interests, travel experiences, or artistic appreciation.
• Decorative purpose
Coffee table books are not just meant to be read; they also serve as decorative objects. The primary purpose of a well-designed coffee table book is to look beautiful. They add dimension, texture, and color to the overall decor of a living room. Placing a stack of beautifully bound books on a coffee table or arranging them artfully on a shelf can enhance the visual appeal and atmosphere of the space.
The current market trends
Despite the rise of digital media, coffee table books have maintained their popularity in the market. In fact, the demand for coffee table books has seen a steady increase in recent years. Here are some key market trends to consider:
Niche and specialized topics
Coffee table books with niche and specialized topics have gained significant traction in the market. Readers are looking for books that cater to their specific interests and passions, such as books on rare bird species, architectural marvels, or fashion icons. By focusing on specific subjects, authors and publishers can tap into a dedicated audience and create a unique selling proposition.
High-quality production
The production quality of coffee table books plays an essential role in their success. Readers expect impeccable printing, high-resolution images, and durable materials that lend a sense of luxury. Investing in professional photography and collaborating with top-notch designers can elevate the overall quality and appeal of a coffee table book. Publishers who prioritize exceptional production standards are more likely to attract discerning readers.
Storytelling and narrative
While visual content remains at the heart of a coffee table book, the narrative is its soul. Combining beautiful imagery with engaging storytelling can create a truly immersive reading experience. Poetic captions, insightful essays, and intriguing anecdotes can add depth and dimension to the visual dimension, making the book more memorable.
Personal branding and marketing
Coffee table book authors and publishers need to consider their personal branding and marketing strategies to stand out in a crowded market. Building a strong online presence, leveraging social media platforms, and collaborating with influencers can help generate buzz and attract a wider audience. Publishers are also focusing on targeted marketing to reach specific demographics and niche markets. Scarcity has also developed as a potent strategy for marketing these luxury items, so think about limited number editions and signed copies as a potential sales tool.
Sustainable and ethical production
As consumers become more conscious of their environmental impact, there is a growing demand for sustainable and ethically produced coffee table books. Using eco-friendly materials, supporting fair trade practices, and minimizing waste in production are important considerations for both authors and publishers. By aligning with sustainable practices, coffee table books can appeal to environmentally conscious readers. At QinPrinting, we take this responsibility seriously and offer FSC-certified papers, recycled materials, and biodegradable soy-based inks. We are also allowed to add the certified FSC logo to your book, which can further enhance its ethical appeal.
Ready to design and print a coffee table book?
Coffee table books continue to be a beloved and highly sought-after addition to living spaces worldwide. Their enduring appeal lies in their ability to captivate, inspire, and spark conversations. With their aesthetic appeal, personal expression, and immersive reading experience, coffee table books offer a tangible and unique statement of the homeowner’s status and values. As long as there are individuals who appreciate the beauty of printed literature and fine art, coffee table books will remain a cherished and timeless part of home decor. So, if you’re wondering do coffee table books still sell, the answer is not only do they sell, but they sell very well in a stable and growing market.
Talk to us!
Creating and producing a personalized, luxurious coffee table book is an incredibly fulfilling endeavor, whether it’s meant to enhance your interior design scheme or serve as a standalone business proposal. This project offers a unique opportunity to immerse yourself in culture and achieve great satisfaction. Contact us now to discuss your requirements or request a free quote. We will be delighted to assist you in crafting the most exquisite custom coffee table book imaginable!
