When you’d like to take your marketing to the next level, don’t shy away from going back to basics. Print marketing is still a great way to attract new customers and process orders.
Today, close to 170 million people make purchases from catalogues. When you want to put together a catalogue in a way that is best for your company, your print marketing campaign will be a success.
Use the tips below to learn how to make a catalogue that counts.
1. Understand What You Want From the Catalogue
First off, you need to know exactly what you hope to accomplish from your catalogue. Perhaps you put out catalogues on a seasonal basis, or you have a line of products that you are trying to introduce.
You can work with some color catalogue printers that can bring any design that you have to life.
2. Be Sure That the Catalogue Stands Out With Personality and Uniqueness
Consider what color schemes and designs you use for your catalogue. The more creative you get, the more you’ll be able to let your brand’s personality stand out.
The last thing you’d want is for your project to be mundane. Make sure that your catalogue is eye-catching, with a style that suits you best.
3. Manage the Page Count
Start thinking about how many pages you want to include in your catalogue. The page count is important both for design preferences and managing the costs. If the catalogue size is 8.5×11″ or A4 and the total interior page count can be divided by 16, that is the most economical. Because the common offset printing machines print 8 pages of A4 size on one side.
While more pages to print will drive up the cost, you will also typically get a greater return on investment (ROI) when you have more pages. Be sure that you start planning out the layout so that you know what is best for conversions and design.
4. Focus on Minimalism and Preciseness
You need to strike a nice balance between have exciting images and content, and leaving some white space.
When you are able to strike this balance, your catalogue will be easier to read, and you’ll have more success. To make this happen, concentrate on minimalism, and be precise about every piece of content that you include.
5. Use Quality Images
Catalogues are largely visual tools, so it’s only right that you use the best images possible.
Instead of just using stock images for the products that you are selling, make sure that you have your own photoshoots with high resolution. Make sure all photos are 300dpi. Choose the ideal images for your products, and be sure that you edit them for color correction and sharpness.
When you place ads in your catalogue, make sure that you have uniform standards and that the ads are also eye-catching and well-designed.
6. Add Special Process on Cover Surface
Use your advantages whenever possible. For instance, people today are used to digital products, which are great, but don’t necessarily provide as much of a personal experience.
When you create a catalogue, you’re giving people something that they can hold in their hand, keep, store on their coffee table, and enjoy at their leisure. As such, you should take the time to make the catalogue as much of a keepsake as possible.
You can do this by adding nice texture, foil stamping, emboss, spot UV, gloss lamination, matte lamination and soft touch lamination on the cover. You can add texture to your catalogue. It’ll help you create a lasting impression on your catalogue readers, and it will also give the catalogue more re-read value.
7. Utilize Quality Materials
Aside from the types of materials you use, make sure that you source them from a print shop that only uses the best.
Study the different weights and other measurements when choosing paper, and ensure that the catalogue is put together using materials that are durable.
8. Know Your Brand Identity
When you want to get the most out of your catalogue marketing, understanding your brand identity is half the battle.
Be sure that you are also making decisions that are great for your brand. When you create the catalogue, it should be crystal clear how to get in touch with you, and why they should follow your brand in the future.
Everything from your writing style to the types of images you use play a role in your brand identity. When you start here, you’ll be better able to sell people on who you are and why they should do business with you.
9. Provide Proper Image Credits and the Best Dimensions
Always properly cite the images that you use. When you give credit, you’ll avoid legal issues and also bring credibility to your catalogue.
Take some time to truly design your pages so that you are also using the ideal dimensions for each image.
10. Use Quality Writers and Proofreaders
Finally, be sure that every part of your writing helps your cause. The writing should be well-done and you should enlist the help of proofreaders to cut out spelling mistakes and grammatical errors.
Get several sets of eyes on your catalogue so that you are putting out the best copy possible.
Learn How to Make a Catalogue That Counts
If you want to learn how to make a catalogue, start with these points.
Using catalogue marketing is a great way to sell your products and make people familiar with your brand. Following these tips will help you create a catalogue that gives you a remarkable ROI.
Consider these points and work with us on your next project.
At QINPrinting, we’d be happy to help you out catalogue you’re creating. Take the time to contact usfor your next print job.