How to Use Green Printing to Win Customers and Save the Environment

How to Use Green Printing to Win Customers and Save the Environment

88% of consumers  want you to help them make a difference.

This means shrinking our ecological footprint by being ethical and sustainable in our daily lives. It feels impossible when your workplace is covered in paper, open magazines, and the printer is spewing copies 24/7.

But there is a solution: green printing.

green printing

We must become more conscious in our life from where we buy clothes to how we print. Not sure how it works?

Don’t worry, we’ve got your back. Here’s everything you need to know about green printing

First, Is Printing Bad for the Environment?

Traditional printing services use chlorine-based bleaches that are released in the water, soil, and air when thrown away. 

Each component has an impact, for example, cartridges use oil and iron ore which means their ink and toner contain volatile organic compounds (VOC) which is harmful to the natural environment and our health

These compounds have been linked to eye, nose, and throat irritation. Also headaches, loss of coordination and nausea.

Paper manufacturing is also one of the most environmentally harmful industries. Did you know it takes 5 liters of water to produce a single piece of A4 paper? 

With this knowledge, it’s essential we turn to eco-friendly printing companies to reduce our carbon footprint and ensure the printing process is as clean as possible. 

What’s Green Printing?

Green printing uses renewable energy resources to reduce the amount of energy and greenhouse emissions by using recycled materials. For example, they’ll use alternative ink and recycled paper.

The philosophy behind ecological printing services is waste reduction, speedier processes, and longer-lasting, non-toxic products. And contrary to belief, it’s more cost-effective than traditional printing companies yet still delivers a better product without harming the environment. 

Benefits of Using Green Printing Services

It’s time to revolutionize the office’s printing practices and use a green printer. Here’s why:

Eco-Friendly Ink

Traditional petroleum or choline-based ink is expensive and harmful when used in large quantities. Also, because one of the biggest environmental issues is whether we can use something long-term, we know petroleum products are finite. 

Soy ink is renewable as we can grow it when needed. It’s also biodegradable which means the full life-cycle of soy ink is shorter, thereby reducing the impact on the environment.

This is another advantage because agricultural costs are so low especially as soybeans need small amounts of irrigation and fertilizers. Again, the process minimizes the load on the environment.

Many companies need to do large-scale printing, so it’s best to switch to soy ink. This is because soy ink lasts longer for the same amount of printing thereby cutting down the amount of printer ink needed. The colors are brighter too.

This not only saves cost but reduces environmental costs of ink as there’s less to throw away and is easier to remove when recycling paper.

Use Recycled Paper

Green printing services use eco-friendly printing paper. To put things into perspective, recycling one ton of paper saves 682.5 gallons of oil, 26,500 liters of water, and 17 trees.

When we reycle, the paper is washed, deinked, and turned into pulp to reuse. The pulp goes through a bleaching process and is formed into the paper by draining the water and cutting it into sheets. 

Green printing services pay attention to the amount of post-consumer waste (PCW) contained in the paper as this shows whether it’s been used by consumers before.

Using this paper ensures that they and their customers are eco-friendly so check the company’s policy and practices when it comes to being environmentally friendly. 

Have a Holistic Philosophy

Another certification most green printing companies have is a b-corp certification. This means the printing service has met the highest standards of verified social and environmental performance, public transparency, and legal accountability. 

It’s an indication that the company is a driving force for good. You can also mention this to potential customers as 66% of consumers are willing to spend more on a product when it’s sustainable.

Not only this, but you’ll open yourself to a larger client base when you mention green printing. And on the other end, each time an individual uses green printing services, they’ll become more aware of global warming and other issues that damage the environment.

This awareness leads to research, action, and normalizing green printing which will encourage other corporations from taking action too.  

Cost-Effective 

Green printing makes projects more economical. This is because when you educate customers about green printing, they’ll find a better way to design and produce projects which will save them money overall. And in return, grant the green printing service business. 

Other Ways They Improve Recyclability of Printing 

Coating, laminates, foils, adhesives, labels and certain types of paper can affect the recyclability of a printed document.

Because of this, a green printing service should find alternative ways to create the same product but in a less detrimental way. For example, green printing services should use newer glues and different paper sizes to ensure they’re still recyclable.  

And That’s Everything About Green Printing!

Green printing is a relatively new concept but it is one that ensures the printing process is as clean as possible for future generations. Services do this by switching to vegetable-based or soy ink and using recycled paper to reduce waste.

Ultimately, using a green printing service wins over customers as you’ll teach them how to be less wasteful and save money during the process. It’s a win-win!

If you need a green printing service for your next project, we’d love to chat. Contact us here for more details.