2021 Self-Publishing Guide: Tips and Tricks

The publishing market has drastically changed in recent years. Before, you needed an agent and a publishing house to market and sell your book. But now, you can sell your book on Amazon or through Barnes & Noble Press. 

After all, there are  thousands of self-published authors  who make six figures or more from their independent book sales. So should you self-publish? 

Don’t worry, with this guide you can find out! From editing your book to marketing it yourself, you can determine if self-publishing is for you. 


Now, are you ready to get started? Here’s an in-depth look at how to self-publish your book: 

Have Your Book Edited 

First things first, before you publish your book, make sure it’s correctly edited. To save money, you can edit it yourself; however, it’s recommended that you hire editorial assistance. 

Just make sure you hire the correct type of editor for your book. After all, there are two types of common editors.

A developmental editor examines the consistency and flow of your novel. They’ll suggest revisions to character language, clothing styles, or plot timing to make the story feel realistic in relation to the plot. 

Whereas a copy editor focuses on the technical elements of the novel. They correct any spelling or grammar mistakes to make the story readable and understandable.  

Editing is an important process to finalize your novel. Make sure that you take the time to consider the revisions needed to make your book shine. 

Have a Good Cover Design 

Your cover design can make or break your sales. In fact, a good cover design can boost your book’s visibility by 50%.

Instead of slapping a cliche image on the cover, focus on what the art means to your book’s theme and purpose. After all, a good cover design should attract the consumer’s attention, whether it be for its simplicity or its dramatic graphics; let your cover design make your novel stand out. 

Now, if you’re not an artist, don’t fret; there are plenty of cover artists for hire. Just make sure you create a design that’s interesting to the eye and intrigues potential readers.

Find the Right Distributor 

Choosing a book distributor is one of the hardest parts of self-publishing. Since distributors vary in service and in price, it can be difficult to find the right one toprint your book. After all, there are different methods of distribution you should consider. 

The first type is print-on-demand distribution. This type of distribution only prints a copy of your book when it’s ordered. It’s one of the most efficient ways to print, not to mention it costs less. 

However, some authors dislike this process because it means going back and forth with the distributor. While a less accurate process is buying in bulk; although it can be easier for authors who can only afford to order a certain number of books at a time.  

Choose the Price of Your Book

One of the most asked questions in self-publishing is, “how much should my book cost?” Now there’s no one right answer to this question.

However, choosing the right price often includes a few factors. For example, your publishing history, book genre, and the number of pages all should be considered when pricing your book. 

If you’re just starting out, consider pricing your book around $2.99 to $4.99 for the first couple of weeks, then slowly increase the price by $1. That way, you can measure if the new price performs better or if sales start to decline. If sales do start to reduce, just decrease the price to what most consumers will buy. 

If you have a long list of published works, you can price your book for a higher amount. After all, consumers will trust that the book is worth a higher price due to your work in previous novels. Most consumers will buy an established author’s work anywhere from $14 to $20. 

Market It 

Now that you’ve edited, designed, and priced out your book, it’s time to market it. Start by advertising your book on social media platforms like Twitter, Instagram, and Facebook. In your ads, include the cover of your book, the synopsis, the release date, and the price. 

Now, here’s a pro-tip: cater to your target audience. Your target audience should be people who read, those that love a specific genre, and the ages the book is for. Now that might sound broad, but you want to advertise to people who actually want to read the book, not to the whole population. 

With that said, make sure your advertisements attract and intrigue your target audience. For example, if you’re releasing a cookbook to 20 somethings, include pop culture references, an interactive cooking quiz, or cooking videos to make it seem fun and relatable.  

However, keep in mind that one tweet won’t make your book a bestseller, so you have to be vocal. Whether it be creating a website, promoting book reviews, or posting advertisements, you have to sell your book consistently in order to gain visibility. 

Use These Self-Publishing Tips Today  

Publishing a book yourself isn’t as hard as it used to be; however, it still includes more work than publishing through a publishing house. After all, you have to find a good editor, cover designer, distributor, not to mention promoting the book yourself. 

It’s a hard task to complete, although once done, you have the potential to make thousands off of your hard work through royalties and profits. Plus, keep in mind authors who self-publish earn 80 to 90% of what they make vs. authors who have to split their earnings with the publishing house. By self-publishing, the power is in your hands and your hands alone, so be vocal, ambitious, and creative with your career. 

Now, for more information about distributing your novel, contact us today. We look forward to hearing from you.