We show you how to turn your product packaging into your most powerful marketing tool!
As one of the world's most trusted international online offset printing companies, we've helped customers worldwide create outstanding print products—from books to board games, cards, and packaging. But this post is about you and your business and how we can boost your sales with smart packaging. Whether you're selling books, games, cards, or any printed product, your items eventually need packaging. Let us show you how to transform your packaging into a powerful marketing tool.
What's in a box?
How many kinds of boxes?
So, don't let anyone tell you that a box is “just a box”. And then there's the option to add packaging inserts into the mix. Inserts can be structural — such as cardboard, fabric, or plastic shapes made or molded to create a snug fit for your products — or inclusions such as catalogs, thank you or gift cards, brochures, instruction booklets, consumer surveys… anything you want that fits in the box.
And remember that all these great box shapes and styles and inserts are printable surfaces. That means that they can all be branded and used to communicate your marketing messages. And what that means is that a well-designed custom box can do a lot of pre-selling, up-selling, and post-selling for you. Interesting, right?
The marketing potential of your packaging
To make the most of your product packaging, you need to think of your packaging as a vital part of your marketing strategy. With a little creativity and for only a small investment, you can turn your packaging into a vehicle of communication, advertising, entertainment, and promotion for your brand, and for other products and services you offer. Branding boxes and packaging is a relatively new thing and began with the rise of online businesses and small-scale entrepreneurs willing to exercise a little creativity to stand out in a crowded marketplace. It's now a must for any forward-looking enterprise, online or offline.
Ever seen an "unboxing video" on social media?
Boxes with all the feels
Boxes on a budget
Now that might sound costly. And, yes, you can invest significantly in your packaging if you've done your market research and you know that you'll get a good return on your investment. But branded packaging needn't be expensive. Several smaller companies who work with us (dozens of our clients have been active on our books for decades) base their packaging on plain, off-the-shelf boxing solutions to which they simply add a printed box sleeve or a branded sticker or label. Such sleeves and labels add very little to the cost of production and can communicate special offers, describe the product, or even link to social media, mailing list subscriptions, and more by using QR codes customers can scan with their smartphones.
Get inside the box!
The outside of the packaging is only one dimension. I know we suggested — using what has now become something of a cliché — that you should think “outside the box”. Well, think inside the box, too!
Remember we talked about inserts and inclusions? While they can be custom-made and get as fancy as you like, there are plenty of inexpensive solutions, too. A simple thank you note for a gift item, colored tissue paper, a dash of scent, or an added gift, even just a standard discount card for a next purchase, can make all the difference. Receiving and opening the box or package should all be part of the customer's experience and give them a positive benefit, which creates an associative emotional bond with your brand.
So, we hope this has been helpful to you and that we've opened your eyes to the creative marketing opportunities we can offer you with your packaging. Because we know how powerful this can be; that product packaging is a genuine opportunity to get creative and reinforce memorable emotional links between your brand and your customers. A package may be seen by hundreds or thousands of people offline and thousands or hundreds of thousands online. It should also stick in the customer's mind and encourage future engagement. So, your boxes, envelopes, bags, and other containers are not just protective layers (although they should be both robust in transit and easy to open at the customer end) but also a powerful opportunity to enhance the customer experience, build brand loyalty, and boost sales.
Talk to us!
You can find out more by visiting our dedicated page all about Custom Packaging Products. Or if you're ready to explore how we can help or ask for a quotation for your custom packages, get in touch. Just shoot us an email to [email protected] or call us on +1 951 866 3971 and we'll be delighted to do all we can to help you.
