Your packaging is so much more than protection in transit. It’s often the first and most direct contact that your brand has with your customers. We explain how to make sure that contact counts.
Image: Box Produced by QinPrinting
Brands shouldn’t take a backseat in marketing. For your product, the brand is what will make or break your campaign. So branded packaging is an excellent marketing strategy for any company. Whether you’re launching a new product or want to re-brand an old one, custom-printed packaging is a cost-effective and accessible way of getting your branding out there. It’s also great for adding value to your product and making it stand out among the crowd. Read on to discover why branded packaging should be part of your future marketing plans!
Why is branded packaging such an effective marketing tool?
Branded packaging is an excellent marketing tool because it allows you to connect with your customers in an authentic and impactful way. When your product arrives in a custom-made box, your customers will see the branding and associate it with your company, your products, and a positive consumer experience. This gives you a chance to leave a lasting impression and let your customers know what you stand for. When you’re able to connect with your customers genuinely, you’re paving the way for added sales, as customers who feel a connection with your brand are more likely to purchase from you again in the future. Branded packaging also allows you to test the waters with new products and re-branded items. You can use A/B testing procedures to evaluate a custom printed box to gauge customer interest and get an idea of how popular a new item is before you invest in further product development or an expensive advertising campaign.
Custom printed boxes: your first step to branding success
One of the best ways to brand your products with custom printed boxes is to get creative with design. Don’t let your creativity bog down the process, though! There are lots of online custom packaging design tools that will help you create branded packaging with ease. These tools guide you through the entire process and make it easy to come up with unique designs.
But if your budget allows, it’s a better idea to engage the services of a professional third-party designer. This will help to ensure that your products have the best possible presentation and are displayed most efficiently and professionally. This can snowball the likelihood of your products being purchased by potential customers.
If you decide to go with a pre-made box, you can still customize it. You can add your company’s name or logo to the outside of the box, and then use a different color ink than the manufacturer’s stock ink to make your box stand out from the competition.
While you can be as creative as you like, make sure you stay true to your brand. You want your branding to reflect who you are as a company and what your product is about. With customization, there are lots of options available. You can use different paper types, box styles, coatings, finishes, customized inserts and more to create a branded packaging solution that fits your product like a glove.
What’s so great about branded packaging?
Branded packaging is powerful because it allows you to create a complete brand experience for your customers at very little cost. Customers who receive a product in branded packaging can see the design, experience the texture, and get a feel for the item and the company that made it. Custom printed packaging is also a great way to add value to your product. Customers appreciate items that come with a bit of extra care and attention, and custom-made boxes are one way to show that you care. Branded packaging is also a great way to reconnect with your customers. If you’ve re-branded or re-launched your product, custom-printed packaging is an excellent way to let your customers know about the change.
Why is custom-printed packaging so effective for marketing?
Custom printed packaging is an excellent marketing tool because it allows you to go to town with your branding. You can use vibrant colours and bold designs to create an eye-catching product that stands out from the crowd. Custom printed packaging also offers versatility. You can use one design and change it up to suit different products, or you can use multiple designs to promote different items at once. You can also use custom printed boxes to create a sense of urgency around your product by offering special products in limited edition runs or including time-limited offers and discounts right there on the box!
Boxes with creative designs are more likely to be shared on social media, given their eye-catching nature. Social media is an excellent way to market your business and reach potential customers. When you create boxes for your products, consider the social media value of the design. Where possible, use designs that can be shared on unboxing videos on sites like YouTube and Vimeo. You may choose to create a design that looks good in photographs or designs that are easy to animate in the video. Be sure to choose the right printing materials for your boxes. Where possible, use materials that will look good when shot in high-definition on a computer screen.
When deciding which type of packaging to use for your products, keep the following tips in mind.
Be sure that your packaging maximizes marketing potential
You can do this by including messaging on your packaging that tells your customers how they can get the most out of your product. You can add discount codes or QR and AR codes to help engage the customer with your online campaigns. How about including a branded catalog in each box to deepen engagement and encourage repeat-buying customers?
Create packaging that can be reused as a storage container
If you’re going to invest in branded packaging, you want to make sure that it can be used more than once. It’s common for customers to repurpose beautiful boxes as storage containers and decorative items. That way, your box continues to advertise your brand and promote your products to everyone who sees it, possibly for years to come!
Be sure that your packaging is unique
Before you create custom-printed boxes, make sure you’ve thought through all the possibilities to help you get the most out of your branded packaging and make sure it’s an effective marketing tool. It’s also important to remember that branded packaging isn’t just for new products. You can use customized boxes to re-brand an existing product, offer special editions or let your customers know about new features.
Branded packaging is an excellent way to get your brand out there and connect with customers. When you use custom printed boxes, you have the freedom to create a design that’s bold and impactful, while still being authentic to your brand. Custom printed boxes are also a great way to reconnect with customers and offer a unique product experience. Whether you’re launching a new product or re-branding an existing one, customized packaging is a cost-effective and accessible marketing tool that’s sure to have an impact.
Talk to us today
At QinPrinting, we have over 25 years’ experience of success in the industry and have helped a lot of brands develop unique custom-printed boxes to up their marketing game. Our expert design and printing team, coupled with start-of-the-art offset printing technology, and a real commitment to personalized customer care sustains our worldwide reputation for combining the speed, efficiency, and value for money you expect from a major international printer with the personal attention you’d want in your local print shop. Get in touch today to discuss your needs or ask us for a no-obligation quote. We’re here and happy to help.