Most households and offices have one. And many of us still rely upon a non-digital reminder of what’s happening tomorrow.
Calendars are still part of the fabric of most homes and workplaces. We live in a digital age, yet the market for paper calendars is still huge, with 16 million calendars being sold worldwide each year.
If you want to capitalize on this continuing calendar trend by using it to promote your business, then follow our simple tips on how to make the most of your business calendar.
Calendar printing is a fabulous way of ensuring that your business and its logo is seen by lots of people all year round. It’s why so many companies give free calendars away each year. It’s such a simple and effective marketing tool, and it needn’t cost too much either.
Here are our tips on how to print the best calendar for your business:
Choose a Theme
Make sure your theme relates to what your business actually does, but keep it interesting! You run a food business, have a food theme!
You own a store, have a theme related to products in your store. Grab ideas from your employees and look around at other businesses, including your competitors. What do they do?
Your theme should reflect your company brand and colors, and still be attractive. Remember it’s got to be a calendar theme that will be and can be seen by all ages. Keep it appropriate. The theme should be consistent throughout from January to December.
How many months to a page do you want? Remember your recipient is going to want to use your calendar, not just look at the pictures, so allow space for them to write stuff in the box! We favor a less cluttered look.
How your calendar is laid out is so important. Look at the calendar templates on offer and think which one best matches what you want your calendar to be used for.
Also, you have to ensure that your design and photography matches with the bleed lines, safety lines, and cutlines.
What does this mean? When you see the artwork and design, you’ll see your image and three sets of lines, blue, black and red, in that order. The black lines are the cutlines.
The blue lines are the safety lines, and the red lines are the bleed lines. If your image reaches the black lines, then it needs to be extended to reach the red lines for a proper bleed.
BUT, make sure any text on the image is within the blue lines. Anything outside of these will be cut.
Also, remember when you’re designing your calendar printing to allow for a drilled nail hole for recipients to hang your calendar to the wall.
Never underestimate the power of good quality photography. You’ll need high-resolution images. Spending a bit of time choosing good photos will make all the difference to the look and tone of your calendar.
If you’re a photographer, then it’s simpler for you to use your work without paying for photos or finding free ones.
For the rest of us, we either pay for a professional photographer to take new and vibrant images that reflect our business, or we look for cheap or free stock images on:
- Shutterstock: you’ll find a vast choice here
- Flickr: Remember to check the “All Creative Commons” under the “Any License” section
- Unsplash: free images and downloads
- Fotolia: Lots of choices, at a fee
Whatever you go for, always credit the photographer and/or source of the photo.
Get Your Message Across
Remember printing a calendar isn’t just about producing something pretty for your customers.
It’s for you to tell them and others about who you are. If your company has a catchline/tagline, use it. Be sure each page has your company catch line on it, contact details and opening times in an easy to see spot.
Also, if you have regular sales on specific dates of the year or promotions, get them printed in the calendar. Include promo codes on relevant months, such as Christmas, Valentine’s Day, Father’s Day, and so on.
Show Your Environmental Credentials
Print your calendar on recycled paper/sustainable paper stock and say so on the calendar. You could also consider printing on both sides of the calendar.
However, bear in mind your calendar has to hang on a wall for a YEAR. The cover needs to be durable and robust. Try a gloss cover with an aqueous coating.
Similarly, the paper inside needs to be good quality matte that’s easy to write on.
Layout and Design
Keep it clean and simple. You don’t want something cluttered and fussy. You want your customers to see which company’s calendar it is, right?
Choose a template that’s going to work for you and allows you to fit your photos and messages to size.
At this point, you need to also decide on your calendar’s binding.
Will your calendar be put together with Wire-O or saddle-stitch? Wire-O is when a calendar’s paper is cut, drilled and bound with a wire ring. Saddle-stitch is when a calendar is folded and stapled at one end to keep the pages together.
When you meet your printer, build in time for them to send you a proof before your calendar goes to print. Ensure someone other than you proofreads it for you.
If you’re close to something, it’s harder to spot mistakes and typos. At proof stage also look at how well images are cropped and sized.
It may sound obvious, but check, check, and then check again! Especially the stuff you take for granted, such as your company email address, phone number, and website.
You see it every day and may, therefore, be “blind” to a misprint. Imagine a print run of 5,000 calendars and them all being wrong!
Ready to Start Calendar Printing?
We hope that having read through this blog post you now have a better idea of how to get going with calendar printing. If you feel inspired to create a calendar of your own, find out more about our prices here and contact us if you have any questions.