We explain how to maximize the return on your investment in product packaging inserts for marketing.
In the retail world—across traditional stores, mail orders, and the booming e-commerce sector—the unboxing experience is paramount, shaping customer perceptions from purchase to product delivery. Savvy brands deploy innovative packaging inserts to enrich unboxing moments and foster stronger customer relationships. Drawing on decades of industry expertise and an expert team, this post explores a wide range of custom packaging insert types and demonstrates how they can create a memorable journey that builds loyalty and encourages repeat business.
What are packaging inserts?
5 benefits of packaging inserts
1. Enhance the unboxing experience
The unboxing experience, a crucial aspect of the product unboxing process, lays the foundation for how customers perceive a brand. By incorporating packaging box inserts, brands and businesses, just like yours can enhance this experience, making it more thrilling, personalized, and memorable. Be it a handwritten note, a small gift, or a beautifully designed informational card, these unboxing products add a touch of surprise and delight that leaves lasting impressions. And, as you will know, in this age of social media, unboxing photos and videos on platforms such as YouTube, TikTok, Instagram, Facebook, and more can make your product go viral and lead to astronomical sales. The better the unboxing experience you provide, the more likely your brand and products are to be shared on social media.
2. Provide value and education
3. Drive repeat purchases and loyalty
4. Promote brand awareness and cross-selling
Packaging inserts provide an excellent opportunity for brands like yours to promote their products and enhance brand awareness. By showcasing other products or offering cross-selling recommendations, you can introduce customers to a broader range of offerings. This not only boosts sales but also fortifies your brand's identity and encourages customers to explore more of what your brand has to offer through your printed luxury packaging or premium packaging, thereby enhancing the overall delivery experience.
5. Encourage reviews and social media engagement
6 Types of packaging inserts
Now that you understand the benefits of custom packaging inserts, let's explore some of the most popular types that you can consider incorporating into your shipments.
1. Personalized thank you cards and notes
A simple yet powerful gesture, personalized thank you cards, and notes enclosed in custom packaging can make customers feel appreciated and valued. You can use these cards to express gratitude, share a brief story about your brand's mission or values, and even include a discount code for future purchases. By adding a personal touch, you create a connection with your customers and leave a lasting positive impression.
2. Tips and tricks guides
3. Discount offers and coupons
4. Product samples
Product samples are a popular choice for custom packaging inserts, particularly in industries like beauty, skincare, and food. By including samples of other products in the package, you introduce customers to new offerings and encourage them to explore your brand's product range. This can lead to cross-selling opportunities and increase customer satisfaction.
5. Small gifts
6. Return forms and labels
4 Best Practices for Packaging Inserts
1. Align inserts with your brand identity
Custom packaging inserts should reflect your brand's identity and values. Make sure that the packaging design, messaging, and tone of the inserts are consistent with your overall brand image. This creates a cohesive and memorable experience for customers.
2. Keep inserts concise and clear
While custom packaging inserts provide an opportunity to share information, it's important to keep them concise and easy to understand. Customers should be able to digest the content quickly and find value in it without feeling overwhelmed or confused.
3. Test and iterate
Like any marketing strategy, it's essential to test different types of custom packaging inserts and measure their effectiveness. Experiment with various offers, designs, and messaging to see what resonates best with your customers. Use customer feedback and data analytics to refine your approach and continuously improve the unboxing experience.
4. Comply with online marketplace policies
If you sell on digital marketplaces like Amazon, eBay, Temu, and others, be mindful of their policies regarding custom packaging inserts. Make sure your inserts comply with their guidelines and do not violate any rules regarding customer communication or review manipulation. By staying within the marketplace's guidelines, you can avoid any potential penalties or negative consequences.
Packaging boxes and custom packaging inserts offer a unique opportunity for your brand to elevate the unboxing experience, build customer loyalty, and promote your products. Whether it's a personalized thank you note, a discount offer, a product sample, or a printed product holder, packaging inserts provide added value and create a lasting impression on customers. By implementing packaging inserts effectively and aligning them with your brand identity, you can create a memorable and delightful customer journey that drives repeat purchases and builds a loyal customer base. So go ahead, unleash the power of packaging inserts and take your business to new heights!
Talk to us!
Here at QinPrinting, we pride ourselves on our worldwide reputation for excellence and almost 30 years of outstanding success in the international offset printing and packaging industry. We offer unbeatable custom box and packaging solutions for every budget. And we are deeply customer focused, working with you to help you boost your business and make sure you get a fantastic return on your investment. Just shoot us an email to [email protected] or call us on +1 951 866 3971 and we'll be delighted to do all we can to help you.
