Will paper books die out? Will it be replaced by e-books? Is the end of paper printing? These are problems that have been discussed and circled around people’s minds especially the person who in the book printing industry since the development of digital technology.
There is a lot of data and research showing that e-book sales are becoming more and more optimistic as technology improves. The effect on book printing seems to be serious. In 2010, Nicholas Negroponte, a professor of the Massachusetts Institute of Technology, predicted that paper books would disappear in five years.
Obviously, the reality is not what he said. And it seems to be in the opposite direction. These effects on book printing are far less serious than people think.
Last year a report by the Pew Institute showed that people who read a paper book are still more than twice the number of people who read e-books in the United States in the past 12 months. The latest figures from Nielsen, a British research firm, showed that sales of e-books have declined for two consecutive years. While sales of paper books have continued to rise. The book printing industry is also continuing to develop.
“People believe that under the tide of digitalization, the reading of paper books is exhausted.” Xu Shengguo, director of the national reading research and promotion center of China Academy of Journalism and publication, further explained that “But after years of experience, it was found that paper reading and digital reading have their own advantages, so digital reading can’t completely replace the traditional paper reading. It’s just like the printing industry won’t be replaced by other technologies.”
In the process of digital reading and new media reading, people have found that knowledge, information and cognition are fragmented and shallow. While paper book reading is a deep, structured and systematic reading. It is still a necessity for people to acquire knowledge and read. At this time, paper book printing is particularly important.
On the other hand, news reading and article reading are relatively fragmented, so the substitution effect of digital reading in newspapers and periodicals is very significant. Of course, there is also some impact on book printing in this respect.
This is also reflected in domestic statistics. On April 18th, the China Press and Publication Research Institute released the Fourteenth National Reading survey report. The results show that 51.6% of the adult people are more inclined to “take a paper book reading”.
In the digital age, the development of digital reading is irreversible. While the traditional paper book continues to develop steadily, so is book printing. It is also necessary and inevitable. It is not only a return but also essential to maintain the structure, systematization and depth of knowledge. Otherwise, the society will fall into a state of impetuosity.
From the oral dissemination to the text communication, from the paper media to the electric wave medium, we have not seen one kind of communication completely replaced the other way of communication, but the way people get information is more diverse.
Paper book printing has a long history, through many years of inheritance and innovation, it is becoming more and more scientific and technological. It is foreseeable that e-books and other digital media will complement the traditional media. Including paper books, and provide new means for human acquisition and processing of information.
by Linda, QIN Printing